For any company, customer service is probably its most vital organ. Customer care service can be used for a number of reasons ranging from simple consultations to the most unfortunate which is ending relationship with the company. Here are the most common uses of customer care service.

Forward a Complaint


Customer care service forms an important channel to air various complains. It could be a case of rude conduct from some of the employees or agents, inadequate services or even wrong product delivery. The complaint could also be a case of late delivery of service or goods, poor customer handling such as transferring calls from one customer service agent to another or even unintended mistakes that occur during service delivery.


Buy a Product

For companies that offer online sale or delivery of goods, customer care service can be used to place an order for any given product. Customers can contact the service center for directions on where to receive an item they have purchased. On the other hand, it could be used to cancel purchase or delivery of a product. For those companies that offer high-end services such as air transportation, it may be used to book for flights prior to the day of travel.


Request for Service Improvement

Customers may use a customer care service to correct a situation in the company that they find not satisfactory. Customers are welcome to make suggestions which are intended to improve the company’s ways of doing things. In a hotel situation, for instance, one may call to suggest a way in which the accommodation of the hotel can be improved. Such calls may be rare but regular clients might see it necessary to inform the management so that the facilities can be improved.


Report Delivery Issues

For online sellers, many are times when a customer experiences problems such as delivery of a good they had not ordered, incorrect quantities, damaged products or worse no goods delivered at all. It could also be a case of missing receipts that are required to accompany the products during delivery. In such instances, customer care services come in handy if you want to report the problem.


Start or End Trade Relationships

Potential customers or investors may contact a customer care service if they intend to start a relationship with the company. In such a case they tend to ask questions about the company to know how it operates and how services and goods are delivered. Such communication is crucial because the person calling to make inquiries may be a future customer of the company. For this reason, customer care agents are required to have patience with each caller.

Similarly, a customer may contact a company for the most unfortunate reason: to end a trade relationship with the company. Such a situation may arise if the company is unable to reach the customer’s needs in any of its sectors. The kind of service delivery or the customer care service itself may fail to meet the client’s demand, leading to termination of service delivery. A customer may also cut ties with a service provider if he/she has completed a project successfully and would no longer need the help of the distributor.


Solve a Problem

Customer care service comes in handy if you want to solve a problem. It may be a difficulty in use of a product, especially electronics. Another instance may be the issue of a recurring invoice while the actual payment has been done. In truth, customer care service forms an easy route to solve a problem at the least expensive cost.



Competitor firms and companies may use a customer service unit to spy on a rival company’s strategies. Such people ask questions in pretense of being interested customers and end up getting useful information which may help cripple their competitors. A company should be aware of the kind of information they share via phone or emails so as to keep away malicious callers.

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